THE THREE FREE PHOTOGRAPHY
COLOR DESIGN & FOOD STYLING
A marriage of flavors, a marriage of colors. This is one of the principles on which The Three Free expresses itself. For this, the brand has opted for an art direction and creative photography for its cuisine, which is lively, healthy, fresh and with a creative attitude.
The color palette designed for each recipe was studied according to the season of the year and the ingredients that are part of each elaboration, always following the flavor attributes and aromatic molecules that are part of each product.
For each of the recipes published, we have done shooting sessions, set design and food styling. All this following the color design concept designed specifically for @thethreefree.
The color design created, on the one hand, consists of the chromaticism and textures of the products and the elaborations, and on the other hand, the chromatics applied to the set design both in backgrounds and in the atrezzo of each set. The art direction and food styling were carefully thought out to achieve the visual pairing that goes hand in hand with the taste pairing that The Three Free offers us. In this way, we make digestive cuisine a culinary art in which each elaboration is lovingly prepared and every detail is meticulously taken care of for the enjoyment of the five senses.
The art direction of photography was previously worked under a studied process of pre-production and styling selection. Subsequently, the onsite art direction, set design and lighting were key to adapt each recipe and achieve photographs with a lot of visual power. And we finished off with a careful food styling, making each dish, a process of detail, preserving above all the product to convey its values and benefits. And as everything rich, healthy and natural, enters through the eyes.
Creative Direction | Art Direction | Visual | Food Styling | Set Design | Social Media
