bioheritage
WORLD'S BEAUTY CULTURES BOOK
BioHeritage is a line of natural cosmetics that recovers the most ancient beauty treatments of wise ancient cultures and brings them to our present.
BioHeritage is not just a cosmetic brand. It is a way of understanding beauty. We start from an ancient legacy to communicate a holistic concept of skin care. A philosophy of life applied to beauty and health.
In this first collection, the main cultures are those of Egypt, Japan, India and Mongolia, countries where the first records of cosmetics production date back to 2500 and 1500 BC.
The composition is based on vegetable products from organic farming, free of parabens, sulfates, petroleum derivatives and silicones, and a production process that respects the natural cycles of the places of origin. BioHeritage is presented in the form of limited editions.
After a study of the cosmetic market, we proposed a territory and positioning strategy, defining the Brand Essence. We developed a series of strategies for the launch of the brand in the short and medium term, supported by a comprehensive communication line with naming, product design, packaging and editorial content.
The construction of the brand and its visual universe transmit its values and personality. The messages are aimed at its core target and the territories in which it must be present.
Creative Direction | Art Direction | Visual | Editorial
Collaboration: Claudia Burbano de Lara & Francesc Talamino. Both as Silenceworks.
