THINKNOVATE (A Bullifoundation SPIN-OFF)
TO PERCEIVE IS TO UNDERSTAND
Thinknovate is a new paradigm in innovation. For this we have created a defined strategy.
After elaborating a positioning process that resulted in the name Thinknovate, we worked on the creation of the baseline and the construction of a strong brand with a differentiated visual identity that reflects a close, simple and human character that is able to convey how it feels, acts and works: with an analytical, yet intuitive attitude and building relationships based on change, growth and evolution in an expert and responsible way.
For the brand, innovation is not just a process or a task. It offers consulting and creative auditing, positioning and innovation culture development to help companies grow by being efficient, sustainable and with 'soul'.
One of its differential values is the importance of the connection -authentic, meaningful- between the brand and the public. For this, it is essential to observe the emotional and human tone in which the brand speaks.
Through a typographic research work we have seen that Thinknovate is a living brand in constant movement, which adapts to every moment and project. That is why we opted for the use of black and white in photography and chromatic palette, reflecting a way of thinking in which there can be no future without focusing on the origin and perceiving the past as a factor of understanding.
The result of our work is the result of a close collaboration with the founders, in which we were present from the conception of the strategic platform to the creation of its visual and narrative identity, including the editorial content and the development of the website and various communication formats.
Strategy | Creative Direction | Art Direction | Branding | Web Design | Visual
Collaboration: Claudia Burbano de Lara & Francesc Talamino. Both as Silenceworks.
