FERM
THE LIVING COCKTAIL
The campaign created for one of the most relevant Danish brands in Product Design, responds to the concept of life and the dynamism with which it is enjoyed.
For this series of glassware focused on refreshing cocktails and mixed drinks, we created the claim "The Living Cocktail" that reinforces the baseline and insights "living" with which the brand expresses itself in each of its collections.
Enjoyment and dynamism are appreciated in the living cocktails, which move with freedom and freshness. The unexpected is part of living, as well as the movement of these honest products, in chromatic environments that suggest and inspire to balance the contrasts of life.
This collection expresses the dynamic, poetic and evocative sensation of different moments at home, in which to enjoy life and the pleasure of drinking, toasting with this delicate blown glassware, inspired by the fluid movement of wind and water.
"After all, a home is much more than a collection of beautiful objects: it's the place where life happens.".
Creative Direction | Art Direction | Visual Design | Food Styling | Set Design | Print
Creative & Art Direction, Food Styling, Set Design: Claudia Burbano de Lara | Photography: Marian Guma
