KOAN BOOKS
INDEPENDENT PUBLISHER OF PHILOSOPHY AND SELF-KNOWLEDGE
Kōan is an independent publishing house born in Barcelona in 2018, aimed at a profile of readers seeking self-knowledge and personal development.
It explores themes, from vitality and the path as a journey, to creativity, freedom and reflection on theories of philosophy, psychology, health and spirituality.
But what is a kõan? The kõan is a kind of enigma of the Zen tradition that does not have to be solved. Its objective is to trigger a change of attitude in the mind, putting light on the path so that the right questions arise and in the search for the answers, knowledge, personal evolution and the beginning of the process of enlightenment.
The logo, clean and with character, is formed by two strokes: K-A-N, as container and Ō as content. It conveys a brand that speaks of intimacy, of light and darkness, with a flexible, courageous and vital personality that is at the same time reflective, to find the wisdom for the good of life.
The website design contemplates that same simplicity and honesty of the brand when talking about its books, going to the essence of the titles it offers. The white and breathing space are fundamental to emphasize the intelligent content that the publisher presents.
Strategy | Creative Direction | Art Direction | Branding | Web Design | Print | Editorial
