herbaal
PLANT-BASED HAIR COLORING
Herbaal is the professional line of natural coloring based on vegetable pigments, created from plants originating from India and the Middle East.
It targets the more than 57% of consumers who are looking for products that contain natural ingredients and are environmentally friendly in their manufacture. In this way, vegetable hair coloring becomes the alternative to aggressive chemical dyes that are harmful to hair health and sustainability.
The project included the design of the creative and communication strategy, conceptualization and naming. In this sense, the word Herbaal is the combination of the English word Her ("of her, of woman") and the Hindi word Baal ("hair").
In terms of brand creation, the design of the brand and its corporate code or visual language is clean and delicate. The simplicity in the typography determines an elegant and at the same time, fresh identity. The illustrations are based on the dot as the origin of the form, and in turn from the dot originates the color.
Herbaal's identity and its brand universe is based on white as a canvas and the color of each plant becomes the protagonist of the packaging. This is formed by a first level packaging such as Flat Barrier Bags and an outer packaging that would be the biodegradable cardboard box.
The result was sober, simple and vibrant pieces with vibrant colors that convey the qualities of "Bio" and "Eco" as luxury habits.
Strategy | Naming | Creative Direction | Art Direction | Branding | Packaging | Packaging
Collaboration: Claudia Burbano de Lara & Francesc Talamino. Both as Silenceworks.
