CHORD
SKIN BEAUTY IN HARMONY
Our emotions are a manifestation of vibrations that are generated and pass from one state to another. They do not stop, they are a succession of chords, which, as in music, produce harmonic progressions and melodies that adapt.
We have created the naming after a deep research.
CHORD is synonymous with emotion. It is feeling, sense, receptivity and sensitivity. And as in music, our skin is the musical background, our emotions the melody and CHORD the chords and accompaniment of a unique, living piece that sounds different every day.
You may be able to interpret it freely with your own sensitivity and the set of three or more notes of natural origin, from different plants.
SKIN BEAUTY IN HARMONY, our baseline, responds to its brand promise. It is a harmonious natural cosmetic, which from the healing power of plants and through active formulations of its oils, aromas and properties, nourishes and stimulates skin care to generate balance and orchestrate wellness, organic beauty and inner power, with confidence and joy so that its users feel beautiful, at all stages of life.
CHORD is the essence, the vibration of its own composition.
Each product in the range works on an emotion through dermal application. Each emotion corresponds to a color of the highest scale of the light spectrum, where the vibrations are finer.
We designed a sound chord for each emotion, through which we have extracted its visual spectrum to bring it to the brand and packaging universe, associated to the chromatic palette of the whole range.
Invisible harmony is the essence of Chord products. And it is the soul upon which we build your brand identity:
Light and its frequency
Emotions and their vibration
Plants and their frequencies
Music, its vibration and sound
Strategy | Naming | Creative Direction | Art Direction | Branding | Visual | Print | Packaging | Packaging
